AI is reshaping the front lines of business; prospecting included

sales prospecting

We used to treat marketing and sales as separate lanes:Marketing built awareness.Sales handled outreach and conversion. But the rise of AI, especially tools like ChatGPT, Google’s AI Overviews, and other AI-driven search platforms, is blurring those lines at light speed. Today’s prospects aren’t waiting for your SDRs to show up in their inbox. They’re researching […]

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